The first Visa partner in Europe to implement 3D Secure 2.0 is İşbank from Turkey

The largest private bank in Turkey, İşbank, became the first Visa partner in Europe to complete EMV 3DS (3D Secure 2.0) implementation. 3D Secure 2.0 is the next generation authentication service for the e-commerce ecosystem, enhancing customer experience and security for online shopping.
 
Ongoing efforts of İşbank to offer the latest technologies and opportunities to their customers

İşbank Deputy Chief Executive Yalçın Sezen quoted: For many years, we have been offering our customers the 3D Secure infrastructure, which is an important component of e-commerce. With the upgraded service, we aim to finalize the transaction quickly at the cardholder authentication step and provide an improved customer experience, especially in mobile transactions. This enables our cardholders to carry out their online shopping activities easier and safer, which is crucial for us. I am confident that the initiatives we undertake today will become even more impactful as the global roll out of 3D Secure 2.0 progresses on the merchant side. We will continue to work to create value for our customers and make their life easier by combining our business with the cutting edge technologies.

The new standard compatible with all devices will enhance customer experience

Visa Turkey General Manager Merve Tezel quoted; “3D Secure 2.0 authentication infrastructure will enable İşbank cardholders to carry out their e-commerce transactions with enhanced security and improve the payment experience significantly. Many of our partners throughout Europe have acknowledged the benefits of this new standard for their consumers and are currently going live with 3DS 2.0. We are very happy that the first Visa partner in Europe to go live with 3D Secure 2.0 was a Turkish bank. We deeply value our partnership with İşbank and I congratulate their achievement on this front.”