İşCep Crowned the ‘World’s Best Mobile Banking Application’ Once Again

İşCep, the mobile banking application of İşbank, was once again named the 'World's Best Mobile Banking Application' at the 'Best Digital Bank Awards' by Global Finance magazine, an international finance publication. During the ceremony hosted in London, İşbank Deputy CEO Sezgin Lüle received the award on behalf of the Bank.

İşbank CEO Hakan Aran stated that they continued to make a mark in history in a manner befitting the 100th anniversary of the Bank thanks to the awards they received both in Türkiye and abroad. "We are proud to welcome our second century with the World's Best Mobile Banking application. I think the awards we have received are highly important since they are proof that our work is monitored by internationally reputable organizations and that our achievements have gained international visibility. To us, İşCep is a platform that is the engine for our 'The Bank of the Future' vision. I reckon this achievement is a result of the innovative practices we have launched and of the work we deliver to create value for our country," Aran said.

The tally for İşCep users stands at 15 million

The winners of the 'Best Digital Bank Awards' are named based on criteria such as success in encouraging customers to use digital services, breadth of product range, growth in the number of digital customers, and functionality of applications. İşbank received awards in a total of 17 categories related to digital banking.

Launched in 2007 as Türkiye's first mobile banking application, İşCep has 15 million users. Visited 20 million times a day by 6 million people, the application supports over 740 different banking transactions. 1 out of every 2 new İşbank customers actually perform and complete customer registration procedures via İşCep. Over 4.5 million users interacted with the 'İşCep'le Hayatım' (My Life with İşCep) platform, which the Bank integrated into İşCep last year in line with its super application strategy.