İşbank named Türkiye’s most valuable banking brand

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Brand Finance, the world's leading brand valuation and strategy consultancy, has released its “Banking 500" report for 2024, unveiling the rankings of the most valuable brands in the banking sector.

Celebrating its centenary this year, İşbank secured the top spot among Turkish banks with the highest brand value. 

İşbank clinched the top position among Turkish banks in the evaluation, which considered factors like brand strength and estimated brand revenues, derived from publicly accessible financial data. These metrics reflect attributes such as financial performance, sustainability, and emotional resonance with consumers. 

In light of this achievement, İşbank CEO Hakan Aran remarked, “In our centennial year, it is truly gratifying to top the rankings based on reputation and brand value across all stakeholders, transcending mere financial metrics. We take great pride and joy in securing the top position in this ranking, reaffirming that trust and innovation, the cornerstones of a robust banking brand, remain paramount at our Bank, which adopts the vision of becoming the bank of the future."​