İşbank is the strongest Turkish brand

İşbank is named the strongest Turkish brand in the list by Brand Finance, an international brand ranking agency.

İşbank is ranked Turkey's strongest brand in the “Brand Finance Turkey 100 – 2021” report by Brand Finance, a leading global brand valuation and strategy consultancy.

The Brand Finance report notes that brand strength shows a brand's ability to create value in the future, highlighting the expectation that brands will make the necessary investments to improve their strength, create a positive and demand-triggering perception in the eyes of the stakeholders and succeed in reflecting that perception to financial results.

https://brandirectory.com/download-report/brand-finance-turkey-100-2021-full-report.pdf